I have just finished working for Qype - they still need to pay me but that's a story for another day - and it has given me quite an insight into methods of flim-flamming consumers with 'user submitted' reviews. The basic premise of sites such as Qype, Trip Advisor and Yelp is that consumers will honestly review their experiences and what ...

Before Qype were on the scene with their user submitted reviews, the relationship between Brighton's press and media involves congratulatory backslapping leading to heavy petting them frottaging with  happy finishing for all. All except us, the consumer. The media and businesses are left sticky but happy, whereas we are left aching and unfulfilled. Qype UK are doing their bit to ...